Eric Tippetts: How to Start a Green and Sustainable Business in 2025

Consumers and investors are prioritizing transparency, low-carbon operations, and circular design. Regulations and incentives are accelerating the shift, making this the perfect moment to launch a sustainable venture with long-term advantages. As Eric Tippetts emphasizes, founders who bake sustainability into their model from day one win trust, reduce costs, and stand out in crowded markets. Define Your Purpose and Prove Your Impact Start with a clear mission and measurable goals. According to Eric Tippetts , clarity early on prevents greenwashing and guides every decision. Set these foundations: Mission: What problem are you solving for people and planet? Metrics: Carbon, water, waste, or social KPIs—pick 2–3 to track. Proof: Plan for third-party verification or transparent reporting. Build a Circular Business Model Design products and services for reuse, repair, and recycling. Eric Tippetts recommends mapping your value chain to spot opportunities where you can reduce waste, extend ...